Many Operator Applications Used Missing

Although Indonesia is relatively large market, not many stores owned online application vendors are targeting the country's consumers. So, clearly, the application of the foreign application that stores are not much use to consumers in Indonesia.

For example, in the Android's application store, there is an application that provides information station, ATM availability, and the nearest public utilities throughout the United States (U.S.). This application is very local, so the consumer can not be used Indonesia.

"The value of locality is important, why should sell foreign applications less useful," said Usun Pringgodigdo, General Manager of Sony Ericsson Mobile Communications Indonesia. Thus, South Korean vendors had not yet opened outlets in Indonesia.

Samsung also has not plunged into the Indonesian market, Same such as LG, Samsung still provide free standard applications, such as wallpaper, themes, or a ringtone service. "There's a free no to pay the toll," said Product Marketing Business HHP Department PT Samsung Electronics Indonesia Romeo Michael Vau.

According Usun, Motorola has not made the proper format for the applications market in Indonesia. This newly realized possibility next year. Problems that must be addressed is the payment a download application, which has been able to pass a credit card or cutting pulse (bill) by the operator. "We prefer a credit card, because the operators also have their own data services," said Usun.

What is the actual price that application? According Distimo Applications Analyst Institute, the Apple-made applications less expensive than others. Distimo noted, the average price in AppWorld BlackBerry applications around U.S. $ 5.6, while in the Apple and Android only U.S. $ 2.99. Illustration, the AppWorld, NFL football games sold for U.S. $ 4.99, while prices in competitor is only about U.S. $ 2.99.

One cause of the price difference is the distribution of benefits between the vendors and developers. Nokia with Ovi AppShop Apple Store and set the 30 percent of the proceeds. While 20 percent of the BlackBerry.

Then, what applications are suitable for consumer Indonesia? Djunadi Satrio, Head of Marketing Sony Ericsson Mobile Communications AB Int'1, said most of the habits of our people still dwell on SMS and phone (voice).

He pointed, how hard operators to develop data services. Many services such as MMS or less abandoned. "So there must be clarity in seeing the potential," he said.